Cloned storefronts
Your product photography, your copy, your logo — often loaded directly from your own servers — on a domain bought last week, with a checkout that collects card details.
For consumer brands
The fake store outranks you and takes the order.
A copy of your storefront on a lookalike domain, running paid search against your own name, taking real payments for goods that never ship. The customer blames you, asks you for the refund, and posts about it either way.
Fit
Who this is for
Direct-to-consumer brands with their own storefront and enough recognition to be worth copying. Works alongside a marketplace-counterfeit programme rather than replacing one.
Threats
What gets copied
Fake “official outlet” and sale sites
Timed to Black Friday and to your own campaigns, advertised against your brand name where your customers are already searching.
Impersonated social shops
Accounts and ad campaigns using your creative to drive traffic to a store that is not yours.
Counterfeit listings on marketplaces
Sellers using your name and images. Every major marketplace has an IP complaint channel; the hard part is finding the listings.
Stakes
The numbers that matter
You
Who gets the refund request
The customer paid someone else and will contact you, because your name was on the page.
Hotlinked
How most fakes are caught
They load your images from your servers rather than rebuilding them — close to conclusive evidence for a registrar.
Payments
The escalation that ends it
Cutting off the seller’s ability to take money stops repeat stores, not just this one.
Run the free scan on your storefront domain and see what is already indexed.
Plan
Start on Essential
$499per month · 1 brand · 3 domains
Essential covers a single brand with daily monitoring and ten takedown cases a month. Move to Professional if you run several brands or hit the case limit during peak season.
Questions
The ones people actually ask
- We already use a marketplace brand-protection service.
- Keep it. Those work on listings inside a marketplace. This covers the standalone fake storefronts on their own domains, which sit outside any marketplace’s enforcement and are usually the ones taking card payments.
- Our busy season is two months long. Does the case limit work for that?
- Ask us before you buy rather than after. If your volume is seasonal we would rather scope it honestly than sell you a plan that runs out in November.
- Can you get counterfeit listings removed too?
- We prepare the IP complaint and track it, and the marketplace decides. We will tell you which channels actually act and which do not, based on your own case history rather than a brochure.
More in the full FAQ.